The Pageant is a hallmark event representing an appreciation of the beauty and essence of a Samoan woman, and celebrating the richness of Samoa's heritage and culture.
The entrants are expected to emerge as role models for the younger generation; to represent a variety of professions, attitudes, skills and interests and also to be spokeswomen of the Samoan culture. Ultimately, the delegates personify the combination of beauty and intelligence that define the Samoan Lady of the 21st Century.
The Pageant sets out to accomplish this by encouraging, motivating and guiding the delegates in promoting their Samoan beauty, culture, costumes and performing arts. This is also an integral event for Tourism as it aims to boost the tourism industry, promoting and reflecting the Samoan culture and strengthening friendships with the outside world.
The 2012 Miss Samoa Pageant will be held on Friday 7th September, on the theme, 'Celebrating Samoa'.